![]() Cost-per-impression CPM means that you pay for every 1,000, times your PPC ad appears on the page. In this case, its not relevant if theres a click-through though this will obviously be your PPC goal. If youre running a PPC campaign to get your name in front of people and raise awareness, then CPM may well be your best tactic. If youre gunning for actual sales, then CPC is likely to be best for you. Getting the traffic you want to your website. So weve looked at two ways of getting traffic to your website and building up your ranking. Organic SEO by effective keyword optimisation in your website copy and SEO thats paid through PPC. The other main way is through link-building. This involves attracting inbound links to your website from other sites. If the content on your site is well-written, relevant and interesting enough, youll hopefully achieve these naturally. But its a slow-burn activity. We offer an alternative back-linking solution to this that gets results fast and thats also more effective than PPC. Its called Keyboost. What is Keyboost? Keyboost is a service run by our own specialist technicians who takea professional approach to link-building. |
![]() Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles. |
![]() Direct Marketing: Direct marketing is a type of campaign based on direct, two-way communication that seeks to trigger a result from a specific audience. Email Marketing: Email marketing is one of the most profitable and effective techniques in terms of return. |
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![]() While your marketing strategy lays out the overall aims and direction of your marketing activities in the coming months and years, your marketing plan will provide the details of the actual activities youll be carrying out to achieve these goals. |
![]() Masters in Marketing. Our MSc will give you an in-depth knowledge of marketing from both an academic and practitioner's' perspective, enabling you to address marketing challenges in critical and creative ways. The programme is designed to help those from general business or management-related disciplines develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services. |
![]() 95 of the success weve experienced with content marketing can be traced to a handful of articles Ive written, adding up to perhaps 20 hours of work. Content marketing also provides additional benefits in that it supports other digital marketing channels. |
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![]() Online marketing tools. There are a number of tools that can be used to build and maintain a robust online marketing program.: Social media marketing. Search engine optimization SEO. Display advertising like LinkedIn ads or Google Display Network. Search engine marketing SEM. |